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PosterCo Ltd

Unknown mods outside a post office - Framed Picture - 12" x 16"

£39.99

Mod is a subculture that began in London in 1958 and spread throughout Great Britain and elsewhere, eventually influencing fashions and trends in other countries, and continues today on a smaller scale. Focused on music and fashion, the subculture has its roots in a small group of stylish London-based young men in the late 1950s who were termed modernists because they listened to modern jazz.

Significant elements of the mod subculture include fashion (often tailor-made suits); music (including soul, ska, and R&B); and motor scooters (usually Lambretta or Vespa).

During the early- to mid- 1960s, as mod grew and spread throughout England, certain elements of the mod scene became engaged in well-publicized clashes with members of rival subculture, rockers. The mods and rockers conflict led sociologist Stanley Cohen to use the term "moral panic" in his study about the two youth subcultures.

By 1965, conflicts between mods and rockers began to subside and mods increasingly gravitated towards pop art and psychedelia. London became synonymous with fashion, music, and pop culture in these years, a period often referred to as "Swinging London." During this time, mod fashions spread to other countries and became popular in the United States and elsewhere—with mod now viewed less as an isolated subculture, but emblemic of the larger youth culture of the era.


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