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Shell Advert - See Britain First on Shell - Stonehenge (1931) - Edward McKnight Kauffer - Framed Picture - 11"H x 14"W


Shell Advert - See Britain First on Shell - Stonehenge (1931) - Edward McKnight Kauffer - Framed Picture - 11"H x 14"W

NB. The Original advert was used in 1931, and was designed by Edward McKnight Kauffer

Shell wanted people to travel and view the country side, and thus created travel guides and posters to encourage this

Stonehenge is a prehistoric monument in Wiltshire, 8 miles north of Salisbury. Stonehenge's ring of standing stones are set within earthworks in the middle of the most dense complex of Neolithic and Bronze Age monuments in England.

Archaeologists believe it was constructed from 3000 BC to 2000 BC. The surrounding circular earth bank and ditch, which constitute the earliest phase of the monument, have been dated to about 3100 BC. Radiocarbon dating suggests that the first bluestones were raised between 2400 and 2200 BC.

Edward McKnight Kauffer was an American artist noted for his avant garde graphic design and poster art.

Kauffer studying art at the California School of Design. Professor Joseph McKnight of the University of Utah became aware of Kauffer's work, sponsored him and paid to send him to Paris for further study. In gratitude Kauffer took his sponsor's name as a middle name.
Kauffer may be best known for the 140 posters that he produced for London Underground, and later London Transport.He created posters for Shell Oil and other commercial clients, and also illustrated books and book covers.


He returned America where he created a series of posters for American Airlines.

Royal Dutch Shell plc, commonly known as Shell, is an Anglo-Dutch multinational oil and gas company headquartered in the Netherlands and incorporated in the United Kingdom.

Created by the merger of Royal Dutch Petroleum and UK-based Shell Transport & Trading in 1907, in a move largely driven by the need to compete globally with Standard Oil. It is now the seventh largest company in the world as of 2016, in terms of revenue, and one of the six oil and gas "supermajors".

During the First World War, Shell was the main supplier of fuel to the British Expeditionary Force. It was also the sole supplier of aviation fuel and supplied 80 percent of the British Army's TNT. It also volunteered all of its shipping to the British Admiralty.

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