Pivolo Aperatif Aux Vins de France - Cassandre (Art Deco Advert)- Framed picture - 11x14
When creating the image for the aperitif, Pivolo, Cassandre realized that the product name sounds like “pie vole haute,” meaning “magpie fly high” in French; thus, the brand image of the magpie was born. He uses similar visual plays on words in many of his posters, most notably the Dubonnet series.
Cassandre, pseudonym of Adolphe Jean-Marie Mouron was a French painter, commercial poster artist, and typeface designer.
As a young man, Cassandre moved to Paris, where he studied at the Ecole des Beaux-Arts and at the Academie Julian. The popularity of posters as advertising afforded him an opportunity to work for a Parisian printing house. Inspired by cubism as well as surrealism, he earned a reputation with works such as Bucheron, a poster created for a cabinetmaker that won first prize at the 1925 Exposition Internationale des Arts Decoratifs et Industriels Modernes.
Cassandre became successful enough that with the help of partners he was able to set up his own advertising agency called Alliance Graphique, serving a wide variety of clients during the 1930s. He is perhaps best known for his posters advertising travel, for clients such as the Compagnie Internationale des Wagons-Lits.
Cassandre developed new typeface styles including Bifur in 1929, the sans serif Acier Noir in 1935, and in 1937 an all-purpose font called Peignot.