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PosterCo Ltd

Hermes - Paris Its all in the Gesture (Advert) - Framed Picture - 11" x 14"


Hermes International S.A., (Hermes) is a French high fashion luxury goods manufacturer established in 1837.

It specializes in leather, lifestyle accessories, home furnishings, perfumery, jewellery, watches and ready-to-wear. Its logo, since the 1950s, is of a Duc carriage with horse.

Thierry Hermes first established Hermes as a harness workshop in the Grands Boulevards quarter of Paris, dedicated to serving European noblemen. He created high-quality wrought harnesses and bridles for the carriage trade, winning several awards including the first prize in its class in 1855 and again in 1867 at the Expositions Universelles in Paris.

Hermes's son, Charles-Emile Hermes, took over management from his father and moved the shop in 1880 to 24 rue du Faubourg Saint-Honore where it remains to this day. Charles-Emile introduced saddlery and started selling his products retail. The company catered to the Elite of Europe, North Africa, Russia, Asia, and the Americas. In 1900, the firm offered the Haut à Courroies bag, specially designed for riders to carry their saddles with them.
Hermes Freres era

Emile-Maurice began furnishing the czar of Russia with saddles. Subsequently, Emile-Maurice was granted the exclusive rights to use the zipper for leather goods and clothing, becoming the first to introduce the device in France. In 1918, Hermes introduced the first leather golf jacket with a zipper, made for Edward, Prince of Wales. Because of its exclusive rights arrangement the zipper became known in France as the fermeture Hermes (Hermes fastener).

Throughout the 1920s when he was the sole head of the firm, Emile-Maurice added accessories and clothing collections. In 1922, the first leather handbags were introduced after Emile-Maurice's wife complained of not being able to find one to her liking. Emile-Maurice created the handbag collection himself.

In 1924, Hermes established a presence in the United States and opened two shops outside of Paris. In 1929, the first women's couture apparel collection was previewed in Paris.

During the 1930s, Hermes introduced some of its most recognized original goods such as the leather "Sac a dEpeches" in 1935 (later renamed the "Kelly bag" after Grace Kelly) and the Hermes carrEs (square scarves) in 1937.

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