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PosterCo Ltd

Chloe - Redhead in sequinned dress (Advert) - Framed Picture - 11" x 14"

£25.00

Chloé is a French luxury fashion house founded in 1952 by Gaby Aghion.

Chloé has been worn by many celebrities, including Marion Cotillard, Sienna Miller, Madonna, January Jones, Maggie Gyllenhaal, Cameron Diaz, Emma Stone, Clémence Poésy and Katie Holmes.

Gaby Aghion was born in 1921 in Alexandria, Egypt. After moving to Paris, France in 1945, she founded Chloé in 1952 with a vision of offering luxury prêt-à-porter, a new concept at that time.

Prior to Chloé's launch, luxury fashion houses had only ever produced Haute Couture clothing. For the few who could afford it, this was fine; everyone else was left with poorly made copies, supplied by local seamstresses.

Aghion, rejecting the stiff formality of 1950s fashion (and sensing a gap in the market), decided to create a line of off the rack, high quality, soft, body conscious clothes from fine fabrics, which she called 'luxury prêt-à-porter' and thus, the Prêt-à-Porter market we know today, was born.


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